ServiceFirst.
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Specialist MGA · Republic of Ireland

One call.
One decision.

Property Owners and Commercial Liability for Irish brokers. Offices, retail and apartment blocks, and employers’ liability and public liability for trades and not-for-profits. Submit online or contact your underwriter.

Submit a risk → Talk to an underwriter
Underwritten in Dublin.Speak directly to an experienced underwriter who can assess, price and bind your risk.
A-rated
Capacity security
Submit online
Quote and bind on our portal
Dedicated
Underwriter, every account
What we underwrite

What we write.

A focused book we know inside out, with the authority to design tailor-made schemes.

See where we say yes →
Offices and apartment blocks are our home ground, and our rates on them are keen. Have one coming up to renewal? Worth a quick call first.
jp Jack Pettigrew Broker Development Underwriter
Ask me about Offices, apartment blocks, retail.
+353 83 430 2286
Trade online

Submit, quote and bind. Any hour.

Brokers submit, quote and bind with us online, any hour of the day, and the documents come back instantly. Live MI sits at its core, so the platform carries out the repetitive work while your underwriter monitors and supports your submission. That is the whole point of it.

In the portal SubmitQuote & bindCoverMTAsRenewalsDocumentationLive MI
Submit a risk on the portal →
Principles you can hold us to

How we work.

An Irish owned, unaligned MGA. Your client is your client, always. These are the commitments we make to every broker.

Broker first

Irish owned, and we trade only through brokers. We never deal direct with your clients.

Direct access

You will have a dedicated underwriter and a direct line, without unnecessary layers of referral.

Straight answers

A clear yes, a workable structure, or an explained no.

Built to trade

Submit online, send us the risk by email or pick up the phone, whichever works best for you.

Security

Backed by A-rated capacity.

Both carriers behind our two products are rated A (Excellent) by AM Best, so brokers and their clients are dealing with security they can depend on. SiriusPoint is exclusive to ServiceFirst in Ireland. We underwrite to keep it that way, pricing for the long term rather than volume we would regret at renewal.

Property Owners SiriusPoint AM Best A · Excellent
Commercial Liability Coverys AM Best A · Excellent

Carriers and market relationships

SiriusPoint: Bermuda-headquartered global specialty insurer and reinsurer, listed on the New York Stock Exchange, formed in 2021 from the merger of Sirius Group and Third Point Re on an eighty-year underwriting heritage. Licensed to write property, casualty and accident and health business worldwide, with $3.2 billion of total capital. Rated A (Excellent) by AM Best, and A by S&P and Fitch. Coverys International Insurance Company DAC is regulated by the Central Bank of Ireland and is part of the Coverys group, rated A (Excellent) by AM Best. ARAG provides legal expenses cover. Lloyd’s Coverholder is our distribution status, not a carrier. Ratings and figures are as at September 2026 and are subject to change.

Meet the team

People who can help.

An experienced team who can assess, price and bind your risks, and help you deliver for your clients.

Meet the full team →

Ready when you are.

A risk, a question, or an agency application. You’ll get a decision and a name, usually within the working day.

Submit a risk → Become an agent Broker login
Or ring an underwriter direct on +353 1 268 8470
Our appetite

Where we say yes.

The fastest way to know if a risk is for us. If it sits in the first two columns, send it. If you are not sure, send it anyway.

Written appetite.So you know before you spend an hour on a submission.
Property Owners

In appetite. Send it, quote and bind online.

  • Offices
  • Retail
  • Apartment blocks
  • Owner-occupied and tenanted commercial property
  • Property with claims history that needs a human read
Worth knowing
  • Sums insured up to €10 million, any one location
  • No electrical inspection certificate required
Examples, not a full list.If you have a property risk you do not see here, just ask.
Commercial Liability

In appetite. Send it, quote and bind online.

  • Employers’ liability and public liability for SMEs and trades
  • Businesses with fewer than 20 employees
Allied trades
  • Electrical contractors and solar PV installers
  • Carpenters, joiners and fit-out contractors
  • Builders and property maintenance contractors
  • Landscaping and gardening contractors
Not for profit
  • Sports and social clubs
  • Local community groups
  • Residents’ and management associations
  • Charities and voluntary groups
Examples, not a full list.We write over fifty trades. If it is a trade or a club and you do not see it here, just ask.
Optional covers
  • Efficacy
  • Professional indemnity
  • Personal accident
  • Legal expenses
Not sure it fits?

Call your underwriter and we will give you a straight answer.

  • Occupation or trade
  • Eircode or risk location
  • Sums insured, turnover and employee numbers
  • Current premium and renewal date
  • Brief claims history

That’s all we need.
We’ll come back with a quote.

Indicative, not a full underwriting guide. A short list of risks sits outside appetite, and we would always rather tell you than have you guess. Ask an underwriter about a specific risk.

The lines we write

Two products, clearly defined.

Lines shown are indicative. Talk to an underwriter to confirm appetite on a specific risk.

How to place with us

Three steps, one decision.

Send the submission

Email your underwriter directly or use the broker portal. We come back fast if we need more.

We review it ourselves

A real underwriter reads your case. You get a clear yes, no, or what would change our answer.

Bind and stay supported

Quotes, MTAs and renewals stay with your dedicated underwriter. You never re-explain the risk.

What you can hold us to

Service standards.

24h

Quote turnaround

Quoted inside one business day.

Same day

MTA turnaround

Adjustments returned the same business day where possible.

Same day

Claims acknowledgement

Acknowledged the day a claim is notified.

35 days

Renewal lead time

Issued at least 35 days before expiry.

Schemes and delegated arrangements

Looking for a solution
for a scheme?

If you have a book of similar risks, an affinity group or a broker network behind you, we can build a scheme around it.

Rating

Priced for the group rather than each risk one at a time.

Wording

Built for what those risks actually face, not the nearest standard policy.

Every scheme is different, so the starting point is a conversation rather than a threshold.

Talk it through
Conor Sweetman
Broker relationships and schemes
+353 86 161 8219 Email Conor
DublinCorkGalwayLimerickWaterfordSligoWexford

Not sure if it fits? Ask anyway.

If you're unsure whether a risk is in appetite, send it. A two-line email often saves a week of guessing.

Talk to underwriting →
About ServiceFirst

Technology-led.
Broker-first.

An Irish owned MGA trading on a proven market platform, with live MI at its core and the pen and the pricing held in Dublin. Brokers quote and bind online, documents issue automatically, and a dedicated underwriter supports your account handlers.

Work with us →
Dublin, Ireland.Authorised and regulated by the Central Bank of Ireland.
Why we exist

The people behind ServiceFirst have built Irish insurance businesses before. We started it because we kept seeing the same thing: good brokers with sound risks, met by a market whose service has got slower and more remote year on year.

Our answer is an MGA that pairs real underwriting authority with the speed brokers now expect, and gives you a dedicated underwriter. Irish owned and unaligned, we exist to be the market that says yes, quickly, and stands behind it.

The experience behind it

Four disciplines, one team.

Everything a broker’s case passes through sits under one roof, so decisions get made in-house, quickly and consistently. A senior team we continue to add to, on a platform that lets us grow volume without growing cost or slipping on service.

Broking & Distribution

Placing Irish risks through trusted broker relationships.

Underwriting

Delegated underwriting authority held in-house, so pricing decisions are made here.

Claims

A hybrid model with a proven track record.

Technology & Data

A proven trading platform with live MI at its core, integrated with broker systems.

Meet the team

People who can help.

The underwriters you will deal with day to day, and the wider team behind them.

Get in touch

Send a risk, or just start a conversation.

Ring the underwriter direct, submit through the portal, or use the form below. Whichever suits, a person comes back to you.

Talk to an underwriter +353 1 268 8470
HoursMonday to Friday, 9am to 5pm
OfficeMerchants House, 27–30 Merchants Quay, Dublin 8

This opens your own email with the details filled in, so you can see exactly what reaches us. Prefer to write it yourself? underwriting@servicefirst.ie

Become an agent

Appointed in days, not weeks.

If you are an Irish broker and you are not on our agency list yet, that is a short conversation away.

01

Who we appoint

Irish brokerages regulated by the Central Bank, writing commercial property or trades business.

That is all we require. There are no other criteria. If that describes your firm, get in touch.

02

All we need to start

  • Firm name
  • Contact name
  • Central Bank registration number
  • Phone number

Send us those four and we will get you set up. There is a fuller application, but it can wait until you have decided you actually want an agency with us. When it comes, it asks for professional indemnity cover, tax clearance, signed terms of business and up to date audited accounts.

03

What happens next

A person comes back to you the same working day.

Once your paperwork is in we finish the appointment and set you up. After that you have your own underwriter, an appetite you can work to, and you can quote and bind the same day you are asked.

Start the conversation
Conor Sweetman
Broker relationships and agency applications
+353 86 161 8219 Email Conor
Privacy

Privacy and cookies.

Last reviewed September 2026

Service First Insurance Placement Limited, trading as Service First, is authorised and regulated by the Central Bank of Ireland as a retail intermediary, reference number C500586. Registered in Ireland, company number 717855. Registered office: Merchants House, 27–30 Merchants Quay, Dublin 8. We are the data controller for personal data collected through this website.

What this website collects

This website does not set cookies and does not track you across other websites.

We use Plausible Analytics to count visits and to see which pages are read. Plausible is hosted in the European Union. It sets no cookies, stores no personal data, and does not follow you from site to site or build a profile of you. What it records is the page visited, the country, the type of device and browser, and the website you arrived from, all as anonymous totals that cannot be traced back to an individual. No personal data is collected, nothing leaves the European Union, and nothing is shared with advertisers.

Our lawful basis for this is legitimate interest in understanding how our website is used. Because no personal data is processed and no cookies are set, there is nothing for you to consent to and no cookie banner on this site.

The only personal data we receive through this site is what you choose to send us. The submission form opens an email in your own email programme with the details you typed, so you can see exactly what is being sent before you send it. Nothing is transmitted to us until you press send in your own email.

What we do with it

We use the details you send to respond to your enquiry, to quote or decline the risk, and to administer any business that follows. Our lawful basis is the performance of a contract, or steps taken at your request before entering into one. Where we later contact you about other products or services, we do so on the basis of legitimate interest and you can object at any time.

Who we share it with

We share personal data with the insurers who carry the risk, and with service providers who operate systems on our behalf under contract. We do not sell personal data, and we do not share it for anyone else’s marketing.

How long we keep it

We hold records for six years after the end of a relationship, in line with our regulatory obligations. Where an enquiry does not proceed, we hold the record for twelve months.

Your rights

You have the right to ask for a copy of the personal data we hold about you, to have it corrected or erased, to restrict or object to how we use it, and to receive it in a portable form. To exercise any of these, write to us at the address above or email info@servicefirst.ie.

If you are not satisfied with how we have handled your personal data, you can complain to the Data Protection Commission, 6 Pembroke Row, Dublin 2, D02 X963, or at dataprotection.ie.

The broker portal

The broker portal is operated on a separate system by a third party. Its own privacy terms apply once you log in there.

Terms

Website terms of use.

Last updated 2 March 2026

About this website

This website is operated by Service First Insurance Placement Limited trading as Service First Insurance, a limited company registered in the Republic of Ireland with registered office at Merchants House, 27–30 Merchants Quay, Dublin 8.

By accessing or using this website, you agree to be bound by these terms. If you do not agree, you should not use the website.

Regulatory status

Service First Insurance Placement Limited trading as Service First is authorised and regulated by the Central Bank of Ireland as a retail intermediary, registration number C500586.

Nothing on this website constitutes an offer to provide regulated financial services in any jurisdiction where such services would be unlawful.

Information purposes only

The content on this website is provided for general information purposes only. It does not constitute financial, investment, tax, legal or other professional advice, nor should it be relied upon as such.

Any decisions you make based on information contained on this website are made at your own risk. You should seek appropriate independent professional advice before making any financial decisions.

Accuracy of information

While we take reasonable care to ensure that the information on this website is accurate and up to date, we make no representations or warranties, express or implied, as to the accuracy, completeness, reliability or suitability of the information provided. Information may be changed or updated at any time without notice.

Appetite shown on this website is indicative and is not a full underwriting guide. Talk to an underwriter to confirm appetite on a specific risk.

Limitation of liability

To the fullest extent permitted by Irish law, we disclaim all liability for any loss or damage, including without limitation indirect or consequential loss, arising out of or in connection with:

  • use of, or inability to use, this website
  • reliance on any information contained on the website
  • any errors or omissions in the content

Nothing in these terms excludes liability that cannot be excluded under applicable law.

Intellectual property

All content on this website, including text, graphics, logos and layout, is the property of Service First Insurance Placement Limited trading as Service First or its licensors, and is protected by Irish and international intellectual property laws.

You may view, download and print pages for your personal use only. You must not reproduce, distribute, modify or commercially exploit any content without prior written consent.

Third-party links

This website contains links to third-party websites, including the broker portal. These links are provided for convenience only. We have no control over, and accept no responsibility for, the content, security or privacy practices of third-party websites.

Website availability

We do not guarantee that the website will be available at all times or free from errors, viruses or other harmful components. Access may be suspended temporarily or permanently without notice.

Data protection and privacy

Use of this website is also governed by our privacy notice, which explains how we process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 and Irish data protection law.

Changes to these terms

We may update these terms from time to time. Continued use of the website following any changes constitutes acceptance of the updated terms.

Governing law and jurisdiction

These terms are governed by the laws of Ireland. The Irish courts shall have exclusive jurisdiction in relation to any dispute arising from or in connection with the use of this website.

Commission and fees

What we earn.

Last reviewed September 2026

Service First Insurance Placement Limited trading as Service First is a Managing General Agent. We hold agencies with, and receive commission and fees from, the following insurers.

ProductInsurerCommissionFee
Property Owners SiriusPoint International Insurance Corporation Up to 7.5% Up to 2.5%, capped at €150
Non-standard Property Owners AXIS Specialty Europe SE Up to 12.5% Up to 5%, capped at €500
Non-standard Property Owners Lloyd’s Insurance Company S.A. (5365) Brit Global Specialty Up to 15% Up to 5%, capped at €500
Commercial Liability Coverys International Insurance Company DAC Up to 15% Up to 5%, capped at €500
Legal expenses ARAG Legal Protection Limited €3 €0
Personal accident AIG Europe S.A. €1.75 €0

If you have any queries in relation to the above, please contact us on +353 1 268 8470.

Complaints

If something goes wrong.

Last reviewed September 2026

This procedure is operated by Service First Insurance Placement Limited trading as Service First Insurance in relation to the financial services it provides, under the Consumer Protection Code 2025.

What we aim to do

  • Respond to complaints in a courteous, timely and fair manner
  • Take all reasonable steps to resolve the complaint with the person making it
  • Address the specific issues raised and, where appropriate, update our procedures so the same problem does not happen again
  • Where you remain dissatisfied, make sure you know you can refer the matter to the Financial Services and Pensions Ombudsman

How to complain

You can complain in writing by post or by email. We also accept complaints by telephone, and if you make one orally we will offer to handle it under this procedure.

Write to Service First Insurance, Merchants House, 27–30 Merchants Quay, Dublin 8, or email info@servicefirst.ie, or call +353 1 268 8470.

The person responsible for complaints in this firm is Adrian Ryan.

What happens then

  • We acknowledge every complaint in writing within five working days. That acknowledgement includes a copy of this procedure and the contact details of the Financial Services and Pensions Ombudsman
  • We give you a point of contact who stays with your complaint until it is resolved or this procedure is exhausted
  • We update you on progress at intervals of no more than 20 working days
  • We aim to investigate and resolve the complaint within 40 working days. If it takes longer, we will tell you why, when we expect to resolve it, and that you may refer it to the Ombudsman
  • Within five working days of concluding our investigation we write to you with our decision and the reasons for it, the terms of any offer or settlement, and your right to refer the matter to the Ombudsman

A senior manager reviews every complaint file before it is closed, to identify anything we should change. We keep a complaints register, and complaint records are held for six years.

If you are still not satisfied

You can refer the matter to the Financial Services and Pensions Ombudsman, Lincoln House, Lincoln Place, Dublin 2, D02 VH29. Telephone 01 567 7000, email info@fspo.ie, or fspo.ie.